| CONFERENCE PROGRAMME 13th ADVANCES IN HOSPITALITY & TOURISM MARKETING & MANAGEMENT (13th AHTMM 2026) June 22 – June 26, 2026 Macau University of Science and Technology – School of Liberal Arts & Faculty of Hospitality and Tourism Management Macau Please note that all presentations will be held on the Macau University of Science and Technology campus | |||
| Monday, June 22th | |||
| 6:00 PM – 7:00 PM Welcome Reception Location: Block N: N101 hall Hosts: Prof. Ben Goh and Mr. Gary Kou | |||
| Tuesday, June 23th – Block N: N101 Hall | |||
| 10:00 AM – 12:00 PM Opening Ceremony Block N: N101 Hall – Welcome speech by Prof. Aliana MW Leong, Associate Vice President (International Affairs) Macau University of Science and Technology – Speech by Prof. Ben Goh, Dean, Faculty of Hospitality and Tourism Management, MUST – Speech from Representative, Education and Youth Development Bureau – Ribbon cutting -Souvenirs presentation by Dr. Denys YW Kwong, Vice President of Macau University of Science and Technology – Folklore performance – Group Photo Keynote speech by Prof. Sameer Hosany, Prof. Christina Chi | |||
| 12:00 PM – 1:00 PM Lunch | |||
| 1:00 PM – 2:30 PM Panel Discussion – Block N: N101 Hall Topic: Publishing in Top Tier Journals Speakers: Dogan Gursoy, Christina Chi, Kevin So, Jun Wen, Sameer Hosany, Ruiying Cai | |||
| 2:30:00 PM – 3:00 PM Coffee Break | |||
| 3:00 PM – 4:30 PM – Concurrent sessions | |||
| Tuesday, June 23: Session 1- Block O – Room: O206, 3:00 PM – 4:30 PM | |||
| Moderator: Zhou Yang | |||
| Paper ID | Paper Title | Authors | Primary Subject Area |
| 121 | Tourism Competitiveness in the Face of Extreme Climate Risks | Zhao, Ruitao | Climate change and tourism development |
| F13 | Examining Risk Perception on Mainland Chinese Tourists’ Wellness Tourism Visit Intention in Macau | Yuhao Guo, Dimin Wang | Health and safety issues in tourism and hospitality; Health, medical, spa, and wellness tourism |
| 11 | A Study on the Impact of Collective Memory of Tourists at Anti-Japanese War Memorial Museums on National Identity: The Mediating Role of Mixed Emotions and the Moderating Role of Interpretive Levels | Huang Qirong | Sustainable tourism policy and planning |
| 131 | Environmental Influences on Digital Detox Effectiveness During Vacation: How State Anxiety Shapes Self-Efficacy | Liu, Yiran* | Health and safety issues in tourism and hospitality; Health, medical, spa, and wellness tourism |
| Tuesday, June 23: Session 2- Block O – Room: O207, 3:00 PM – 4:30 PM | |||
| Moderator: Dimin Wang | |||
| Paper ID | Paper Title | Authors | Primary Subject Area |
| 92 | When Do People Fall in Love with Generative AI? A Mixed-Methods Investigation | Zhang, Yuanyi; Liang, Zhihao; Yu, Jing | AI and service robots |
| 76 | From Icons to Minds: Leveraging Emojis to Humanize Hospitality Service Chatbot | Xu, Wei; Hao, Fei | AI and service robots |
| S13 | When AI Improves Performance but Blurs Credit: Employee AI Tool Usage, Leader Evaluation, and Career Outcomes in Hotel Workplaces | LIU, YIMING | AI and service robots |
| 168 | Revision :Investigating the double-edged sword effect of AI technology overload on hotel employees’ performance outcomes | Wang, Shuyan; Zhu, Yanni | AI and employee well-being |
| Tuesday, June 23: Session 3- Block O – Room: O304, 3:00 PM – 4:30 PM | |||
| Moderator: Sohyun Bae | |||
| Paper ID | Paper Title | Authors | Primary Subject Area |
| 176 | Imperfect Aesthetics: Political Ideology in Consumers’ Responses to Visually Imperfect Produce | Bae, Sohyun* | Consumer behavior in tourism and hospitality settings |
| 135 | Impact of Emotional Support on Joint Travel Experience-Take MBTI (Myers-Briggs Type Indicator) as Attributes | Yuening, Li | Consumer behavior in tourism and hospitality settings |
| S30 | Consumer Evaluations of Restaurant-Served Pre-Prepared Dishes: A Topic Modeling and Large Language Model–Assisted Analysis | Sirong, Chen | Consumer behavior in tourism and hospitality settings |
| 123 | The Diagnosticity of Color Effects on Hotel Guests | Dong, Yingying; Fan, Alei; So, Kevin Kam Fung | Consumer behavior in tourism and hospitality settings |
| Tuesday, June 23: Session 4- Block O – Room: O305, 3:00 PM – 4:30 PM | |||
| Moderator: Soheon Kim | |||
| S10 | The Impact of Green Knowledge on Consumer Behaviour in the Green Hotels | KONG, ZHUOYU | Sustainable tourism policy and planning |
| 31 | Can Red Education Promote Visitors’ Pro-Environmental Behaviors? Evidence from the Xiangjiang Battle Memorial Hall, China | Chen, Guihong; Pan, Yu; Liu, Xirui | Sustainable tourism policy and planning |
| 112 | How is destination loyalty formed? Conceptual insights from nature-based destinations | Kim, Soheon*; Lee, Linda | Development of conceptual models |
| S22 | Distinguishing Green Marketing from Greenwashing in China’s Hospitality Industry: Impacts on Consumer Perceptions | ZHOU, CHEN | Sustainable tourism and hospitality policy and planning |
| Tuesday, June 23: Session 5- Block O – Room: O306, 3:00 PM – 4:30 PM | |||
| Moderator: Ian Michael | |||
| 143 | From Plate to Place: Storytelling and Authentic Gastronomic Tourism Experiences in Sri Lanka | Kalubadanage, Ashika D; Osinaike, Shola | Food tourism and food tourism marketing |
| F8 | How do Consumers React to Hotel Food Blind Boxes? A Mixed-Method Study Based on the SOR Framework | Guihong Chen, Xirui Liu, Yu Pan | Food tourism and food tourism marketing |
| 164 | Revitalizing India’s Parsi Cuisine Approaches and Implications for Sustainable Ethnic Food Tourism | Michael, Ian; Ogden, Michael | Food tourism and food tourism marketing |
| 64 | The importance of Chinese Food Therapy for the tourism and hospitality industry | Jiang, Yanming; Finsterwalder, Jörg; Chen, Ning | Emerging markets |
| Tuesday, June 23: Session 6 – Block O – Room: O505, 3:00 PM – 4:30 PM | |||
| Moderator: Chenjia Chu | |||
| S14 | A Literature Review of Urban Park in Leisure and Tourism Research | LI, XUECHEN | Development of conceptual models |
| 58 | Not all co-creation behaviours are equal: Participation orientations, brand fit, and spillover in hospitality contexts | CHU, CHENJIA*; Yang, Kaihan | Branding in tourism and hospitality |
| 114 | Does Famous and Localized Labubu Lead you to the Destination? Through Meaning Transfer Theory (MTT) and Similarity-Attraction Theory (SAT) | HO, CHON IN*; Ngan, Henrique Fátima Boyol | Tourism, hospitality, and leisure marketing |
| 193 | From Seasonal Flower Viewing to Sustainable County Development: A Symbiotic Model of Floral Branding and Local Industry Integration | Yuling Li, Ruimin Zhang, Sung Kyong Sik | Future trends in tourism and hospitality marketing and management |
| Gala Dinner June 23, 7 PM Season Resturant (MUST Campus) | |||
| Wednesday, June 24 | |||
| 10:30 AM – 12:00 PM – Concurrent sessions | |||
| Wednesday, June 24: Session 1- Block O – Room: O206, 10:30 AM – 12:00 PM | |||
| Moderator: Yu Jing | |||
| Paper ID | Paper Title | Authors | Primary Subject Area |
| F25 | Unpacking the Sources of Workplace Mistreatment in Global South Hotels: Evidence from Ethiopian Star-Rated Hotels | Ermias Kifle Gedecho, Haimanot Asmamaw Mihiretu, Abraham Legesse | Human resource issues in tourism and hospitality |
| 56 | Developing a Newcomers’ Cultural Adjustment Scale in Hospitality : An Exploration Based on Sensemaking Theory | 徐, 越 | Human resource issues in tourism and hospitality |
| 59 | Do Organizational Citizenship Behavior Dimensions Differ in Their Mediating Roles Between Transformational Leadership and Turnover Intention Among Saudi Hotel Employees? | Abutaleb Zarban, Sree Nair | Human resource issues in tourism and hospitality |
| 63 | Crisis leadership and employee job engagement: examining psychological and behavioural mechanisms in hospitality | Li, Youlan; Wang, Lorna; Ribeiro, Alector | Human resource issues in tourism and hospitality |
| Wednesday, June 24: Session 2 – Block O – Room: O207, 10:30 AM – 12:00 PM | |||
| Moderator: Zhang Yang | |||
| Paper ID | Paper Title | Authors | Primary Subject Area |
| 42 | Understanding Second Home Snowbirds’ Community Behaviour, a Case in Hainan, China | Lin, Shan; Chen, Chris; Hall, Michael; Conradson, David | Community-based tourism |
| 55 | Muay Thai Wellness Tourism and Cultural Heritage: Building an Inclusive, Tourism-Driven Community Economy in Phuket | Deesilatham, Siripan; Hosany, Sameer | Community-based tourism |
| S4 | Do car-free initiatives enhance urban diversity? Causal evidence from CicLAvia in Los Angeles | CHANG, HAOLIANG | Sustainable tourism policy and planning |
| 29 | Dual-Path Climate Communication and Sustainable Tourism Engagement: An ELM-Integrated Study of Shanghai’s Urban Tourism Context | Yan, Zhuxuan | Climate change and tourism development |
| S5 | Embedding Digital and Intelligent Technologies in Cultural and Governance Contexts: Evidence from Sustainable Tourism in High-Density Heritage Cities | ZHANG, MENGCHEN | Sustainable tourism policy and planning |
| Wednesday, June 24: Session 3 – Block O – Room: O304, 10:30 AM – 12:00 PM | |||
| Moderator: Tang Juan | |||
| Paper ID | Paper Title | Authors | Primary Subject Area |
| S19 | Beyond virtual love: the persuasive potential of romantic parasocial relationships in tourism | DENG, LEYI | Consumer behavior in tourism and hospitality settings |
| F11 | Team Building Tourism: Ritual Failure and Emotional Energy Depletion | Xinyue Zhang, Yu Zhang, Juan Tang | Consumer behavior in tourism and hospitality settings |
| 130 | Digital escapism on the ward: The restorative potential of virtual green and blue tourism experiences for stressed nursing professionals | Miao, Xiuying; Qiu, Liangwei | Community-based tourism |
| F18 | Urban Staycation Motivations Among Home-Based Teleworkers: A Push-Pull Perspective | Xiyuan Cheng, Guanhan Chen, Zixian Huang, Yang Zhou | Community-based tourism |
| Wednesday, June 24: Session 4 – Block O – Room: O305, 10:30 AM – 12:00 PM | |||
| Moderator: Xue Ke | |||
| Paper ID | Paper Title | Authors | Primary Subject Area |
| 127 | Occupational Instability in the Age of AI: Impacts on Families and Society | Mahlagha Darvish | AI and service robots |
| 89 | The device-task mismatch effect in adopting GenAI travel recommendations | Sheng, An*; Liu, Chunqun; Choi, Sungwoo | AI and service robots |
| 145 | The Burden of Robotic Failure: A Structural Equation Modeling of Technostress and Emotional Labor among Frontline Hotel Employees | Ke, Xue | AI and service robots |
| S15 | When Human-AI Collaboration Backfires: The Impact of Interaction Frequency with AI on Proactive Service Behavior from a Cognitive Load Perspective | TANG, CHONG | AI and service robots |
| Wednesday, June 24: Session 5 – Block O – Room: O306, 10:30 AM – 12:00 PM | |||
| Moderator: YaQi Wang | |||
| 190 | Digital Economy and Tourism Resilience in the Greater Bay Area: Spatial Spillover Effects and Institutional Moderation | Wang, YaQi | Innovation and product development in tourism and hospitality |
| 106 | Destination Attractiveness for Aging Medical Tourists: A Tourism-Oriented Multi-Criteria Index Approach | Wang, Yawei; Axelrod, David | Health and safety issues in tourism |
| 185 | Medical Tourism in the United Arab Emirates | Alnuaimi, Reem; Michael, Noela | Health and safety issues in tourism and hospitality; Health, medical, spa, and wellness tourism |
| 19 | A Co-Creative Framework for Regional Revitalization through Industry–Academia Collaboration: A Case Study of an Airline–University Partnership to Attract Foreign Tourists | Morishita, Shuniciro*; Orihashi, Shinya; Yaguchi, Yoshinori; Song, Wonwook; Sasaki, Ikuko | Case studies on successful hospitality marketing programs |
| 12:00 PM – 1:30 PM Lunch | |||
| 1:30 PM – 3:00 PM Industry Panel Block N: N101 Hall | |||
| 3:00 PM – 3:30 PM Coffee Break | |||
| Wednesday, June 24 (3:30 PM – 5:00 PM) – Concurrent sessions | |||
| Wednesday, June 24: Session 1 – Block O – Room: O206, 3:30 PM – 5:00 PM | |||
| Moderator: Wen Jun | |||
| Paper ID | Paper Title | Authors | Primary Subject Area |
| 33 | The Intersection of Islam and Tourism: Balancing Faith and Hospitality | Wahab, Shifa | Hospitality and tourism product development |
| 146 | A Study of Determinants of Satisfaction in Hotel Choice Among Hong Kong Tourists in Shenzhen | Wong, Chris; Li, Xu; Chan, Sammy; Chan, Tak Po | Hospitality and tourism product development |
| S1 | How does the “other gaze” reshape China’s image?: An exploration based on grounded theory using YouTube travel vlogs | HE, BEITING | Tourism branding and destination image |
| 147 | Why and How People Participate in Macao Study Tour? | Yang, Yutong; Yang, Shiyan; Yu, Jing | Hospitality and tourism product development |
| Wednesday, June 24: Session 2 – Block O – Room: O207, 3:30 PM – 5:00 PM | |||
| Moderator: Olivia Lee | |||
| Paper ID | Paper Title | Authors | Primary Subject Area |
| 38 | Too iconic to trigger destination curiosity? Destination brand and non-visitors’ intentions | Davari, Dori | Branding in tourism and hospitality |
| 46 | GenAI-integrated Tourism Education through Experiential Learning Approach | Vongvisitsin, Bella; Rezaei, Nafiseh; Fu, Candace | Tourism and hospitality education |
| 152 | Hong Kong as an Education Destination: International Students as Ambassadors | Davari, Dori | Branding in tourism and hospitality |
| F6 | Perceived Ugly-Cute Characteristics of Cultural and Creative IP: Scale Development and Evidence from Destination Co-Branding | Wanlin Chen, Chao Liu | Branding in tourism and hospitality |
| Wednesday, June 24: Session 3 – Block O – Room: O304, 3:30 PM – 5:00 PM | |||
| Moderator: Ermias Gedecho | |||
| Paper ID | Paper Title | Authors | Primary Subject Area |
| 60 | Customer-Based Innovation Advantage: Linking Perceived Innovativeness to Firm Performance | Liu, Zhuo; So, Kevin Kam Fung | Tourism marketing |
| 111 | Outside the Dragon’s Domain: Publicity, Image, and the Prospects of Tourism in the National Park | Suhud, Usep; Chung, Sean; Sihotang, Doni | Tourism marketing |
| S27 | The Influence of Leisure Sports Tourism on Neuroticism Personality Traits among Middle-Aged and Older Adults | WANG, MENGDI, HUANG, QIRUI | Tourism, hospitality, and leisure marketing |
| 166 | Celebrity Influencers in Destination Marketing | Michael, Noela; Zoëga Ramsøy, Thomas; Michael, Ian | Tourism and hospitality marketing |
| Wednesday, June 24: Session 4 – Block O – Room: O305, 3:30 PM – 5:00 PM | |||
| Moderator: Fei Hao | |||
| 80 | Physical and Virtual Interaction of Tourism Destinations from a Co-Evolutionary Perspective | Zhang, Ruoxi; Hao, Fei; Wang, Kangping | Methodological issues in tourism and hospitality |
| 105 | Platform-Based Accessibility Certification and Hotel Performance: Empirical Evidence from Accessible Tourism | Wang, Yawei; Li, Yang; Zhong, Yuyun | Methodological issues in tourism and hospitality |
| S30 | Reconfiguring digital resources for renewal: How hospitality incumbents revitalize? | NAN, YUANZHI | Technological innovation and business renewal in hospitality |
| 125 | The Catalytic Role of Ambidextrous Digital Innovation in Connecting Digital Literacy and Sustainable Transformation in South African SMTEs | Njabulo Ndlovu, Portia Pearl Siyanda Sifolo, Ndivhuwo Tshipala | Technological issues in tourism and hospitality |
| Wednesday, June 24: Session 5 – Block O – Room: O306, 3:30 PM – 5:00 PM | |||
| Moderator: Zaher Hallab | |||
| 107 | Tourist Destinations’ Websites and Healthy-Living | Hallab, Zaher* | Consumer behavior in tourism and hospitality settings |
| S2 | Reliance or Resilience? The Paradoxical Effects of Interdependence on the Relationships among Compassion Climate, Workplace Friendship, and Knowledge Sharing | ZHOU, XIAOMAN | Human resource issues in tourism and hospitality |
| F12 | Bodies and Identity: Embodiment, Mobility and Place in Football Fans’ Away Trip | Jianing Zhang, Ruoting Huang, Juan Tang | Tourism, hospitality, and leisure marketing |
| F16 | Truth-Seeking or Comfort-Zone Staying? How Generative AI Shapes and Breaks Destination Stereotypes | Yuewen Han, Yudan Wang, Jing Yu | AI in tourism and hospitality |
| Wednesday, June 24: Block O – Room: O505, 3:30 PM – 5:00 PM Workshop Developing Conceptual Articles in Tourism Professor Sameer Hosany | |||
| Thursday, June 25 | |||
| 10:30 AM – 12:00 PM – Concurrent sessions | |||
| Thursday, June 25: Session1-Block O – Room: O206, 10:30 AM – 12:00 PM | |||
| Moderator: Pai Chen Kuo | |||
| Paper ID | Paper Title | Authors | Primary Subject Area |
| 25 | Prospects and challenges to the adoption of sustainable development and practices in small hospitality businesses: A comparative case study in Ghana, Kenya and South Africa | Evans, Michael; Nomnga, Vilkelwa; Johnson, Colin; Ikwaye, Sam | Sustainable tourism policy and planning |
| 10 | Emotional Construction in Motion: A Study on the Emotional Experiences and Influencing Mechanisms of Travelers Along National Highway 219 | 陈, 豫黔 | Transport and travel management |
| 162 | The Impact of Service Quality on Bar Performance: A Case Study of Cordis Hotel Hong Kong | Chan, Tak Po Connie*; Lai, Kwok Sang Kester; Chan, Sammy; Wong, Chris; Li, Vivian | Tourism, hospitality, and leisure marketing |
| S24 | The Influence of Leisure Sports Tourism on Neuroticism Personality Traits among Middle-Aged and Older Adults | WANG, MENGDI | Tourism, hospitality, and leisure marketing |
| Thursday, June 25: session 2- Block O – Room: O207, 10:30 AM – 12:00 PM | |||
| Moderator: Jasper Yu Jing | |||
| Paper ID | Paper Title | Primary Subject Area | |
| 93 | Understanding the Pathway from Game Experience to Tourism Motivation: A Study of Affordances in Black Myth: Wukong | Zixi, Li | Metaverse |
| 17 | Understanding Customer Satisfaction in AR/VR-Enabled Hotels: A Data-Driven Evaluation of Immersive Experience Value | Wang, Zizi | Metaverse |
| 43 | Smart Cultural Healing Through AI-Enhanced Entertainment Design in Integrated Resorts | Cai, Wenjie | AI and service robots |
| S6 | AI Expectations and Tourism Empowerment: Evidence from TFP News Shocks | ZHANG, HONGRU | AI and tourism empowerment |
| Thursday, June 25: Session 3- Block O – Room: O304, 10:30 AM – 12:00 PM | |||
| Moderator: Sam ikwaye | |||
| Paper ID | Paper Title | Primary Subject Area | |
| F22 | Social Media Platform Characteristics and Young Tourists’ Citywalk Travel Intention: An Integrated TAM-TPB Approach | Xiaotong Zhu, Shifan Tong, Zhixuan Zhang, Susanna Kim | Social media marketing in tourism and hospitality |
| S18 | The Effect of Social Media Influencer Marketing on Sustainable Tourist Behavior | WANG, XUAN | Social media marketing in tourism and hospitality |
| 173 | How Social Media Nostalgia Shapes Visit Intention – Exploring the Mediating Roles of Empathy and Inspiration | Chang, Shu-Yun*; Songcharoen, Panut | Tourism, hospitality, and leisure marketing |
| S25 | The Dual-Path Influence of Attitude Towards Own Aging (ATOA) on Seniors’ Leisure Outcomes: A Moderated Mediation Model of Subjective Age | WANG, JING | Tourism, hospitality, and leisure marketing |
| Thursday, June 25: Session 4- Block O – Room: O305, 10:30 AM – 12:00 PM | |||
| Moderator: Shu-Yun Chang | |||
| Paper ID | Paper Title | Primary Subject Area | |
| 52 | Short-term Trend or Long-term Strategy? The Economic Consequences of Digital Transformation for Tourism Enterprises | Ye Zhang, Jing Ma | Tourism economics; Tourism forecasting |
| F20 | Research on the Consumption Logic of Localized Development of China’s Wellness Economy – Based on the Motivation and Intention Analysis of Six Senses Resort Qingcheng Mountain | Jiabin Zhang, Zixuan Tang, Yang Zhou | Tourism economics |
| 140 | How Social Media Nostalgia Shapes Visit Intention – Exploring the Mediating Roles of Empathy and Inspiration | Chang, Shu-Yun*; Songcharoen, Panut | Hospitality finance |
| 181 | Impact of Dynamic Pricing on Hotel Performance | Sung Gyun Mun, Jinsoo Lee, Nelson Tsang, Jaehee Gim | Revenue Management and pricing in tourism and hospitality |
| 122 | Perceived Pricing Fairness in Captive Venue Concessions: Developing and Testing a 2×2 Diagnostic Framework from Division I College Football Events | Mahoney, Michael; Levitt, Jamie | Consumer behavior in tourism and hospitality settings |
| Thursday, June 25: Session 5- Block O – Room: O306, 10:30 AM – 12:00 PM | |||
| Moderator: | |||
| Paper ID | Paper Title | Primary Subject Area | |
| 34 | Leveraging Large Language Models for Visual Tourism Analytics: Insights from Instagram Travel Posts | Luong, Van-Ha; Manthiou, Aikaterini; Zhang, Xiya; Nguyen, Thanh-Phong | Methodological issues in tourism |
| 13 | Can ESG Performance Enhance Tourism Companies’ Competitiveness? | Ma, Jing; Wu, Pan | Sustainable Tourism Policy |
| S28 | AI Travel Agents: Evaluating the Future of Smart Travel Planning through Real Tourist Experiences | ZHENG, YIXIN | Sustainable Tourism Policy |
| 151 | Exploring the Development of Blue Highways from a Marine Tourism Perspective | Liang, Rong-Da; Wang, Tung-Sheng; Loo, Poh Theng | Sustainable Tourism Policy |
| Thursday, June 25: Session 6 – Block O – Room: O505, 10:30 AM – 12:00 PM | |||
| Moderator: Lehlohonolo Mokoena | |||
| S8 | Immersive Experience Landscapes in Theme Parks Reality Vs. Virtuality: Impacts of AIGC and Drone Filming on Tourist’s Wow Experience in Grand Scenery Landscapes | CHEN, HAORAN | Metaverse and immersive experience in tourism |
| 40 | Teaching Tourism Without Practice? Re‑examining Pedagogy, Resources, and Skills Formation in TVET Colleges | Bianca Mkhize-Simelane, Zakhe Simelane | Tourism and hospitality education |
| 101 | Applying Arnstein’s Ladder of Participation to Tourism: A Case Study of Clarens, Free State, South Africa | Lehlohonolo Mokoena | Community-based tourism |
| 36 | Internal Branding and Brand Citizenship Behaviour: Hotel Employees’ Perspectives Post-Rebranding | Thobelani Nxumalo | Tourism, hospitality, and leisure marketing |
| Lunch 12:00-1:30 PM | |||
| Thursday, June 25: Session 1- Block O – Room: O206, 1:30 PM – 3:00 PM | |||
| Moderator: Wen Jun | |||
| Paper ID | Paper Title | Authors | Primary Subject Area |
| 32 | Beyond Efficiency: Generational Cohort Moderation in Artificial intelligence (AI)-Powered Chatbot–Customer Experiences | gursoy, dogan; baser, gozdegul*; Cai, Ruiying; Chi, Christina | Consumer behavior in tourism and hospitality settings |
| F9 | Reciprocal Altruism in Ecotourism: The Effects of Symbolic Versus Monetary Incentives on Tourists’ Pro-Environmental Behavior | Hanyu Liu, Yitong Meng, Yu Pan | Consumer behavior in tourism and hospitality settings |
| S29 | Tourist Experience Attributes in Wetland Park Tourism: Insights from Big Data Analytics | WANG, ZIJIAN | Consumer behavior in tourism and hospitality settings |
| 77 | Future self-continuity and tourists’ pro-environmental behaviour: The moderating roles of mortality salience and environmental reversibility | shu, sheng; Lü, xiangyu* | Consumer behavior in tourism and hospitality settings |
| Thursday, June 25: Session 2- Block O – Room: O207, 1:30 PM – 3:00 PM | |||
| Moderator: Zhang Yang | |||
| Paper ID | Paper Title | Authors | Primary Subject Area |
| S17 | Emotional Sharing and the Formation of Memorable Experiences in Red Tourism: Evidence from Revolutionary Heritage Sites in China | Zeng, Wenxuan | Cultural heritage tourism |
| S21 | Too Familiar, Less Engaged: The Sensory Adaptation Effect in Heritage Preservation and Revitalization | Zhiwei (CJ) Lin, Xiaofeng Zhou | Cultural heritage tourism |
| F4 | What Makes Heritage Feel Authentic? Aesthetics, Interactivity, and Cultural Identity in Macau | Yuting Gu, Haojing He, Yulan Qin, Ermias Gedecho | Cultural heritage tourism |
| F5 | Digital Transformation of Museums: Reconfiguring Roles, Enhancing Experiences, and Navigating Challenges in Cultural Tourism | Vivian Tong, Ermias Gedecho | Cultural heritage tourism |
| Thursday, June 25: Session 3- Block O – Room: O304, 1:30 PM – 3:00 PM | |||
| Moderator: Caiwei Ma | |||
| Paper ID | Paper Title | Authors | Primary Subject Area |
| F21 | Reframing High-Touch Hotel Service in Digital Hospitality: A Two-Study Examination of Ritualized Concierge Service, Experiential Value, and Guest Responses | Jiawei Wang, HaoXuan Feng, Yiran Wang, Jun Wen | AI and service robots |
| 95 | What Can AI Do to Drive Real Adoption? From Social Cues to Actual Usage Behaviors | Hongyan Hu, Kevin So | AI and service robots |
| 79 | AI-Generated Review Summaries and Booking Intentions: The Mediating Role of Positive Cognition | Ma, Caiwei | AI and service robots |
| F17 | Hotel Intelligent Services with Anthropomorphic Robots: Exploring Key Determinants of Customer Satisfaction | Zixuan Tang, Yang Zhou | AI and service robots |
| Thursday, June 25: Session 4- Block O – Room: O305, 1:30 PM – 3:00 PM | |||
| Moderator: Zarban, Abutaleb Ahmed H | |||
| Paper ID | Paper Title | Authors | Primary Subject Area |
| 44 | Connecting Tourism and Mobility: The Emerging Role of Interpreter–Driver Guides after Deregulation in Japan | Tanaka, Naoko*; Morikoshi, Kyoko; Thomson, Haidee; Fujita, Reiko | Human resource issues in tourism and hospitality |
| S7 | How tourism and hospitality employees react when acting as venting recipients at work: Implications for helping behavior and workplace incivility | MO, ZIYING | Human resource issues in tourism and hospitality |
| 26 | The Influence of National Culture on Leadership and Employee Relations in Small Tourism Accommodation Enterprises: Evidence from South Africa, Ghana, and Kenya | Evans, Michael; Johnson, Colin; Ikwaye, Sam; Nomnga, Vilkelwa | Human resource issues in tourism and hospitality |
| S11 | When risk orientations align: supervisor–newcomer fit and job crafting in hospitality organizations | YE, QIUXIAN | Human resource issues in tourism and hospitality |
| Thursday, June 25: Session 5 – Block O – Room: O306, 1:30 PM – 3:00 PM | |||
| Moderator: Takalani Ramukumba | |||
| 120 | The Dynamics of Trust in Rural Tourism Collaborative Governance: Evidence from Nqileni Village, South Africa | Takalani Ramukumba | Community-based tourism |
| F24 | Perceived Benefits, Institutional Trust, Residents’ Support for Tourism Governance in Xi’an Heritage Tourism Community | Xuruizi Sun, Zhixuan Zhang, Shifan Tong, Susanna Kim | Community-based tourism |
| S12 | The Psychological Contract in a Tech-Safe Environment: The Construction Mechanism of Tourist Social Identity and Well-being in Theme Parks | DENG, TINGFU | Consumer behavior in tourism and hospitality settings |
| Coffee Break 3:00-3:30 | |||
| 3:30 PM – 5:00 PM – Concurrent sessions | |||
| Thursday, June 25: Session 1 – Block O – Room: O206, 3:30 PM – 5:00 PM | |||
| Moderator: Yu Jing | |||
| Paper ID | Paper Title | Authors | Primary Subject Area |
| F1 | AI Tour Guides: The Role of Functional Attributes on Interactive Intention Based on Cognitive-Affective System Theory | Yingtong LIN, Yalin YANG, Zehan HUANG, Chen-Kuo PAI | Sustainable tourism policy and planning |
| F23 | How Consumer Animosity Shapes Potential Tourists’ Behavioral Intention: The Mediating Roles of Negative Emotions and Destination Reputation | Junru Xu, Zhixuan Zhang, Xuruizi Sun, Susanna Kim | Destination Marketing |
| S26 | The Formation Logic, Sustainable Development Risks, and Countermeasures of Internet-Famous Sports Tourism Check-in Destinations | LI, JIARUI | Tourism, hospitality, and leisure marketing |
| 137 | Risk, responsibility, and rivers: Investigating why self-guided adventure tourism thrives in New Zealand but struggles in Japan | Thomson, Haidee | Community-based tourism |
| Thursday, June 25: Session 2 – Block O – Room: O207, 3:30 PM – 5:00 PM | |||
| Moderator: Gozdegul Baser | |||
| Paper ID | Paper Title | Primary Subject Area | |
| F15 | When do People Fall in Love with Generative AI? A Mixed-Methods Investigation | Zhihao Liang, Yuanyi Zhang, Jing Yu | AI and tourism empowerment |
| F7 | How Tourism and Hospitality Students Navigate AI: Cognitive Construction, Career Imagination, and Coping Strategies | Qianhui Meng, Hao Luo, Lelin Huang, Chao Liu | AI and tourism empowerment |
| S16 | A literature review of cuteness in hospitality and tourism research | LOU, DI | Consumer behavior in tourism and hospitality settings |
| 53 | Examining The Effects of Construal Level of Travel Online Reviews on Perceived Helpfulness and Information Adoption | Liao, Shuling; Tachasomboonsuk, Patcharawan | Reputation and online reviews |
| Thursday, June 25: Session 3 – Block O – Room: O304, 3:30 PM – 5:00 PM | |||
| Moderator: Thobelani Nxumalo | |||
| Paper ID | Paper Title | Primary Subject Area | |
| F3 | Exploring The Psychological Path of Social Sharing in The Wet Market Tourism Experience | Junying Liang, Zhiqian Long, Jingsong Zhang, Chen-Kuo Pai | Social media marketing in tourism and hospitality |
| S9 | A Feast for the Feed: Exploring When Social Media Influencer Recommendations Succeed. | CHEN, YUN | Social media marketing in tourism and hospitality |
| S20 | Empowered to adapt: the role of career exploration in career adaptability | LI, XUQIAN | Human resource issues in tourism and hospitality |
| F14 | Mechanism for Promoting the Integrated Development of Macao’s “Tourism + Education” Study Tours: Theoretical Verification and Industrial Policy | Yutong Yang, Shiyan Yang, Jing Yu | Tourism and hospitality education |
| Thursday, June 25: Session 4 – Block O – Room: O305, 3:30 PM – 5:00 PM | |||
| Moderator: Sammy Chan | |||
| Paper ID | Paper Title | Primary Subject Area | |
| F10 | Breaking the “Niche” Barrier of Chinese “Liubai” (Blank Leaving) Through the Lens of Japanese “Wabi-Sabi” Popularization: A Study on the Integration Mechanism of Cultural Philosophy into Mass Tourism Souvenirs | Xiangjun Song, Soyeun Lee, Juan Tang | Tourism economics; Tourism forecasting |
| 150 | How e-MOP Can Help Macau Merchants With the Payment Ecosystem of Tourists | Wong, KaKit; Chen, Yihong; Liu, Hanzhang; Yen, Jerome; Law, Rob | Tourism economics |
| 155 | Evaluating the impact of Artificial Intelligence (AI) service on guest satisfaction in F&B department of Hong Kong hotels: SERVQUAL method | Chan, Sammy; Li, Vivian; Wong, Chris; Chan, Connie; Wong, Lok Yiu | Consumer behavior in tourism and hospitality settings |
| F2 | Exploring the Impact of Smart Restaurant Attributes on Tourists’ Restaurant Advocacy: The Mediating Role of Brand Image and Perceived Value | Wenlong Wang, Rongxuan Zhang, Kuan-Ting Chen, Chen-Kuo Pai | Consumer behavior in tourism and hospitality settings |
| Thursday, June 25: Session 5 – Block O – Room: O306, 3:30 PM – 5:00 PM | |||
| Moderator: Sandile Myeni | |||
| Paper ID | Paper Title | Primary Subject Area | |
| F19 | What Gen Z Really Wants in Short Break Vacations: A Marketing Perspective on Perceived Value, TPB, and Consumption Motivation | Zhifei Yuan, Yang Zhou | Consumer behavior in tourism and hospitality settings |
| 47 | From Static Scenery to Living Landscapes: Examining How Indigenous Animal Imagery in Rural Tourism Advertising Shapes Experience Expectations and Rural Tourism Intentions | Guo Hairong, Rong Zou, and Dogan Gursoy | Consumer behavior in tourism and hospitality settings |
| S23 | Measuring public service recovery: An LLM-based framework for evaluating managerial response quality in online hotel reviews | XIAO, FAN | Consumer behavior in tourism and hospitality settings |
| 3 | Resilience and Adaptation of Small Tourism Enterprises to Flood Risks in a Changing Climate | Myeni, Sandile; Chili, Nsizwazikhona | Sustainable Tourism Policy |
| Online Parallel Sessions: 3:30 PM – 5:30 PM | |||
| Thursday, June 25: Block O – Room: O402, 3:30 PM – 5:30 PM ( Online ) ZOOM Link: https://zoom.us/j/95333204106 | |||
| Moderator: Peihao, Wang | |||
| 74 | A Systematic Review of the Influence of Social Media Influencers on Destination Visit Intention: Insights from the TCCM Framework | Fu, Yue; Subramonian, Hema; Konar, Rupam; He, Zijian | Tourism and hospitality marketing |
| 165 | The Impact of Social Sustainability Communication on Millennial Tourists’ Booking Intentions in the Hotel Industry | Hannan, Md Abdul; Islam, Touhidul; Shimul Ali, Md; Sajib Miah, Md; Kabir, Md Shariar | Sustainable Tourism Policy |
| 119 | The Evolving Landscape of Tourism Stakeholders in the Marketing of the Okavango Delta World Heritage Site, Botswana: A Telecoupling Framework Analysis | Dimpho Matlhola, Dandy Badimo | Branding in tourism and hospitality |
| 174 | Should digital platforms deploy AI for online dispute resolution? The lens of procedural justice and appraisal theory | Wang, Peihao | AI and service robots |
| Thursday, June 25: Block O – Room: O403, 3:30 PM – 5:30 PM ( Online) ZOOM link: https://zoom.us/j/94851274914 | |||
| Moderator: Fatemeh Mohamadi | |||
| 138 | Hospitality in Thematic Events: Visitor Perception at D23 Expo | Gouvêa, Anna Beatriz; Wada, Elizabeth | Consumer behavior in tourism and hospitality settings |
| 23 | The Influence of Social Sustainability Communications on Tourists’ Behavioral Intentions: Evidence from Small Tourism Destinations | Hannan, Md Abdul*; Miah, Md Sajib; Haque, Md Najmul; Rima, Rima; Kabir, Md Shariar | Future trends in tourism and hospitality marketing and management |
| 70 | Does A Tourism Activity Benefit Us? Exploring The Impacts of Basic Need Fulfillment on Place Identity, Well-Being, And Behavioral Outcome | Kim, Youngsoo* | Consumer behavior in tourism and hospitality settings |
| 71 | Caiman Refuge and the Power of Storytelling in Hospitality and Regeneration | Elizabeth Wada Alan Guizi Filipe Rossato Silva Carlos Alberto Alves | Case studies on successful hospitality marketing programs |
| 72 | Connecting with Local Life: Airbnb Motivations and Experiences in Mardin | Mohamadi, Fatemeh*; Cakar, Kadir; Aksoy, Süleyman Haluk | Consumer behavior in tourism and hospitality settings |
| Thursday, June 25: Block O – Room: O404, 3:30 PM – 5:30 PM (Online) ZOOM link: https://zoom.us/j/91055310858 | |||
| Moderator: Paweł Stelmach | |||
| 49 | Development of a Treatment Innovation Ecosystem as A Health Resort Support Instrument | Stelmach, Paweł; Górska, Magdalena | Health, medical, spa, and wellness tourism |
| 50 | The Impact of Wellness Standards on Contemporary Health Resorts | Stelmach, Paweł; Górska, Magdalena | Health, medical, spa, and wellness tourism |
| 133 | Wellness on a Tight Schedule: Deciphering Business Travelers’ Intentions Toward Medical Wellness Tourism in Macao | Leong, Man Wai Aliana ; Li, Ying | Health, medical, spa, and wellness tourism |
| 48 | Technological Platforms Supporting Health Resort Treatment | Stelmach, Paweł; Górska, Magdalena; Chwaja, Klaudia | Technological issues in tourism and hospitality |
| Thursday, June 2: Block O – Room: O405, 3:30 PM – 5:30 PM ( Online ) ZOOM Link: https://zoom.us/j/91707642156 | |||
| Moderator: Xu Wen | |||
| 167 | Revisiting Sustainability Metrics in Tourism Destinations: A Wellbeing-Oriented Perspective Introduction | Di Raco, Elena; Sfodera, Fabiola; Renzi, Antonio; Simone, Cristina | Climate change and tourism development |
| 182 | Articulating A Museum Strategy at The National Museum of Tanzania: From Royalty to Nationality, Popularity and Sustainability | Lwoga, Noel | Sustainable Tourism Policy |
| 27 | Charting the Course: Real-World Application of Sustainability and Innovation Principles in the Portuguese Blue Economy Firms | Elston, Jennifer; Pinto, Hugo; Nogueira, Carla | Development of conceptual models |
| 54 | AI-Assisted Coping in the Face of Customer Mistreatment: Evidence from Frontline Hospitality Employee | Xu, Wen; Lyu, Cenhua; Li, Chenxi | Human resource issues in tourism and hospitality |
| 41 | From Film Tourism to Cultural Heritage Tourism: Real-Time Transformation of Tourist Interests at Film Studios | Cui, Xin; Song, Ziqian; Tang, Xiaoyun; Han, Jinfang | Cultural heritage tourism |
| Thursday, June 25: Block O – Room: O406, 3:30 PM – 5:30 PM ( Online ) ZOOM Link: https://zoom.us/j/93752031711 | |||
| Moderator: Xiwen Xiao | |||
| 126 | Impact of Positive Haggling on Visitors and Destinations | Nicely, Annmarie; Badu-Baiden, Frank; Saksena, Vedaant | Consumer behavior |
| 134 | Exploring Hotel Managers’ and Guests’ Insights on the Application of Normative Feedback Intervention (NFI) in Hotels: A Qualitative Study | Xiao, Xiwen | Consumer behavior in tourism and hospitality settings |
| 104 | The Impact of Emotional Capital on Innovation: A Research on Tourism and Hospitality Industry | Ali Sukru Cetinkaya | Innovation and product development in tourism and hospitality |
| 103 | The Effect of Employee Selection Methods on Teamwork: A Research in Hospitality Industry | Ali Sukru Cetinkaya | Human resource issues in tourism and hospitality |
| Friday 26 June Half Day Cultural and Heritage Tour 9:30 AM – Depart from Block N Lobby (MUST) 10:00 AM – arrive at Macao Museum 10:00-11:00 Visit the Macao Museum 11:00-12:00 Walk to the Ruins of St. Paul’s, the Museum of Sacred Art, and Na Tcha Temple 12:00-12:300 Transfer back to Block N Lobby (MUST) | |||
| If you have any questions or requests regarding the conference, please feel free to contact us at mahlaghadarvish@gmail.com OR ahtmmconferencedg@gmail.com | |||
| We look forward to meeting you all in lovely Maccao! | |||